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Nova Bloom
Brand Identity & Visual System
July 14, 2025
Southeast Asia
Concept & Direction
The concept of “Flourish Through Simplicity” guided the entire identity. We explored themes of growth, softness, and clarity — taking inspiration from blooming florals, natural geometry, and mindful rituals.
The result is a clean and fluid visual system that evokes elegance and calm, while still feeling bold and modern.
Project Overview
Nova Bloom is a modern wellness and skincare brand that celebrates natural beauty, emotional balance, and self-renewal. Our task was to develop a brand identity that reflects their gentle yet confident personality while standing out in a saturated beauty market.
Visual Elements
A modern serif logotype paired with a blooming symbol, combining structure and softness.
Muted pastels with deep violet accents — conveying calmness, warmth, and sophistication.
A graceful serif paired with a geometric sans-serif for balance and approachability.
Organic shapes, petal-inspired textures, and a soft grid layout — flexible across digital and print.
Minimal but expressive — emphasizing white space, color harmony, and tactile finishes
Outcome
The final brand identity gave Nova Bloom a distinct voice and visual language that resonates with its target audience — conscious consumers seeking holistic self-care. The identity was extended across packaging, social media, web, and retail touchpoints, forming a cohesive and memorable experience.